Expanding Into Africa With Trademarks In South Africa

Do you want to expand your business into Africa? Are you assisting your clients to do so? Start with your registering your Trademark in South Africa with IP Braai.

Want more information on Trademark registration and renewal in South Africa? Ready to file yours?

Who Is IP Braai?

Based in South Africa, we are ready and geared to file your trademarks here. Plus, we also facilitate trademark renewals. Our legal director is a South African intellectual property attorney, with 15 years’ experience.

South Africans love to braai. We love to braai! And therefore, we chose our company name as IP Braai. It’s so ingrained in the South African culture. By combining it with intellectual property and commercial law, we are making the legal side of business much more approachable and accessible to the entrepreneur and small business.

Our aim is to demystify these legal topics, in a conversation, amongst friends, around a fire.

South African Culture

At the top of the list must be the South African braai. Some would call it our national sport. The main difference between a braai and a barbecue is the wood fire. A braai just isn’t considered a braai when cooking on a gas grill. People will gather around the fire before and after and sometimes even while eating. They will spend the rest of the day there, chatting, reminiscing, and contemplating about solving all the world’s problems.

“Boerewors” comes from the Afrikaans Dutch words boer, which is a farmer, and wors, which is sausage. It is a favourite braai add-on, like steak and wors, chicken and wors, ribs and wors. It’s a combination of minced meat, beef and pork, or lamb and pork, with some secret herbs and spices, and love, of course.

“Braai broodjies” are wood-fired grilled sandwiches, traditionally made with onion, tomato, cheese and chutney. Chutney is a fruity, tangy condiment, originally from India. “Wild”, directly translated, would be game. This could include wild buck or deer, like springbok or kudu, widely known as venison.

How IP Braai Assists International Clients

How do we assist international clients abroad? AJ, our Legal Director, is a South African intellectual property lawyer. He has 15 years’ experience, from working in big legal firms to opening his own legal practice, specializing in intellectual property law. This includes patents, trademarks, registered designs, and copyright. His favourite pastimes are hunting and fishing and spending time outdoors with friends.

So in-house, we have the qualifications, the skills, and the expertise to facilitate your trademark filings and renewals in South Africa. This is done with utmost professionalism and passion – the same passion we have for the South African braai!

Since we follow a lean and agile business model, we can offer very competitive rates for individual trademark filings and renewals. With Bulk trademark filings and renewals attracting an exceedingly special discount! We really believe in a simple pricing structure. No frills, no fuss, and no hidden costs.

Why You Need a South African Trademark Attorney

Even though South Africa is the economic gateway into Africa, South Africa has not yet acceded to any trademark international filing system, such as Madrid. Therefore, if you want to expand your international brand or company into South Africa, you still need to contact a South African attorney.

That is why IP Braai is the perfect partner to protect your intellectual property in South Africa. You don’t even have to contact a local agent. Any individual, any business, any legal firm can contact us directly. We are fully online plus we only use trusted payment methods.

So if you’d like to expand your business into Africa, or you are helping your clients to do so – start with South Africa and start by protecting your intellectual property. IP Braai has the qualifications, the skills, and the experience, but most importantly, the passion to facilitate your South African trademark filings or renewals – for you.

Want more information on Trademark registration in South Africa? Ready to file yours?

P.S. We can also assist with PCT National Phase Patent filing and Design filing and renewal in South Africa.

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