…is your Intellectual Property (IP), the creations of your mind, your ideas, inventions, literary and artistic works, your unique designs.  To extract potential gains from these creations, officially declare your ownership by registering your IP. This kind of registration may seem expensive, especially for the Start-up Business.  However, it’s far more costly to lose your monopoly or reputation and having your competitors blatantly copy what you’ve worked so hard to build. Registered IP is an asset but unlike a bakkie, it increases in value as your Business grows.